Hey guys, Goran with you again!
Another week has passed and it’s time for another MNW Report. Last week I didn’t do anything to any of the MNWs. Their link building was totally passive. I just checked their rankings, traffic and if they made me any sales. Although the first two improved, there were unfortunately no sales.
I had little time for business anyway as most of it was taken up by my home town’s local events, which I attended with my friends. I did edit about 5 reviews for NW1 that I got from my Elance writer I mentioned in my past reports. Some of them are already live others are scheduled and waiting to be published. The rest of the time I spent on July and August income reports. I published the first on Saturday and you can see it here. I does show everything I’ve done in Internet Marketing business so far and set a good base point for future reports. The August report is done and is coming out tomorrow, so be sure to check back then.
Now, let’s see last weeks stats:
I decided to include rankings for my primary keyword in the table. MNW2 has 2 – the new one (#6) and the old one (#2), so that’s why there are two numbers in there. All these rankings are from Sunday, 1st of September. On that day NW1 was the only one that didn’t rank in the top 100 for its primary keyword, which is understandable as I’m not doing any link building for it yet. But Google Webmaster Tools does say its average position is at about 240. As you know Google takes time to understand what any new site is about and with no links it takes even longer, but more on that later.
I’m really happy how MNW1 is progressing. Remember, this is a bit of a higher competition keyword that has a global search volume of 135,000. So getting to page 1 will be a big deal and could mean lots of traffic. I also don’t have any real content on it yet, so I’ll need to add it soon. I did monetize the site this week, though after seeing that my impressions increased. I put 2 Amazon widgets on the first page, but at this stage is more there just so it’s there. I am really interested to see if I actually get any clicks or even sales, but I don’t really expect anything before I put content on it.
MNW2 is still stuck in its place. After the drop the week before, traffic was a bit higher this week, but still not anywhere close to 250 visits/week which is my current goal with this website. I think I’ll really have to focus on deep linking and do a lot more of related keywords to get another boost from Google.
I did get a scare from Google about MNW2. I got the infamous Unnatural links to your site—impacts links warning. I got really scared at first as I just got the second sale in August a few days earlier. Luckily my fear was short-lived. I remembered Spencer over at NichePursuits mention this warning a few weeks back. The warning affects links, not the entire site. So a few of my links are now devalued by Google. If you want to know more about this, read Spencer’s article. He really does explain it a lot better than I can. Anyway I’m just going to ignore the warning for now, but will keep an eye on my rankings.
Moving Away From SAPE
I decided to start slowly moving away from SAPE. Don’t get me wrong. Links from SAPE can be very effective and are dirt cheap. But there is a problem with the payment model.
Each time you buy a link through SAPE, you’re not really buying it. SAPE is actually a micro subscription marketplace for links. This works the very same way as a newspaper subscription – you receive a new issue each day as long as you pay for your subscription. With every SAPE link, as long as you pay your link will be active. And here lies the first problem – what happens when you stop paying or your balance on SAPE runs out? Well, all the links you’ve built simply go away. That might deal a big blow to your site’s rankings, especially with the way I’m using this service – for exact keyword backlinks. Imagine if all your money keywords go away over the night. That will certainly deal a big blow to your rankings.
Another thing is the actual cost. You can get a good PR3 link on SAPE for prices like $0.20/link/month. That might not seem much, but with multiple sites that really adds up quickly. I currently have 770 links from SAPE which, if I don’t change anything, will run me about $110 per month. And that’s for 3 sites, so just under $40 dollars per site par month. That’s no longer a small subscription fee.
So, I guess what I wrote here as a small SAPE review, and to make it complete here’s my conclusion. If you have a single site you want to promote and the time to buy links manually it’s a great service. You will get friendly with Google Translate, but you’ll get used to it quickly. Using SAPE for multiple projects however is not good. You’ll soon run out of time and start using automation which is rather crappy.
The Move-Away Process
Now that I’ve explained why I’m moving way from SAPE, let me explain how I’m going to do it.
First to be hit by this is MNW3. This site is not doing as good as I hoped it would by this time. Apparently using the strategy I used for MNW2, but with a bit more velocity, didn’t work as well here. What I’ve done today is stop backlinking to MNW3 all together. I stopped its GSA-SER and WikiRobot projects and started deleting SAPE links. I’ve managed to build 60 of them till today and I plan on removing them all by the end of the week. That leaves me 4 days to do it, so I’ll be deleting 15 per day. I really want to see what effect this has on MNW3, so on Sunday I’ll decide when to proceed, but more on that later.
As for the other 2 sites I’m using SAPE for. I won’t delete their links. Well not to such a drastic degree. I did stop automation system from building any new links and here’s what the numbers stand at now:
- primary keyword: 102 links, 698.37 RUB
- related keywords: 299 links, 964.88 RUB
- primary keyword (new): 113 links, 749.96 RUB
- primary keyword (old) and related keywords: 211 links, 939.29 RUB
All that adds up to roughly $100 per month, which is still a lot. I’m slowly going to lower that number. I’m slowly going to comb through does links and delete those that are on bad sites or are being manipulated by the webmasters. I’m assuming I can go through about 30 or 40 links per day before I have enough so it might take me the rest of the month to get through them all. I’ll plan out a new strategy when I see how this affects my sites. I’ll keep GSA-SER running, but will probably set up WikiRobot for links with a bit more value for both MNW1 and MNW2.
New Strategy for MNW3
You didn’t think I’m just going to let MNW3 die, did you? I’m not a quitter. I’ve been thinking about what to do about this for a few days when a commenter of mine mentioned a service Tung Tran over at CLJ has been using quite successfully. It’s one of the services on BHW’s SEO Linkbuilding Marketplace. The one he’s was using, before he started building his own blog networks, is called Sherlock Hacks Google and is a diverse multi-tier link building service. But it’s not the only one there. I’ve been lurking around that marketplace and found a few that are a bit cheaper but people still post good, if not great, results after using them. The nice thing about them is that these are one-time payment services, which means I don’t have to keep paying to keep my links.
What I’m going to do is chose on of these services. I’m willing to spend up to about $75 or maybe even $90 for it. I’ll then see how it goes. I really want to know if they work as well as advertised and as other people say and see how Google reacts. If these pan out I’m going to go for a bigger package and use it on NW1, which I’m a bit more protective about.
I’m not sure yet when I’m going to buy such a service. It will be either this or next Sunday. I depends on how the site reacts to me stopping all link building and deleting the SAPE links.
Over to You
This is the first time I’ve done any major changes to my backlinking strategy since I started Niche Cove. I think a month is a good time for testing and if it doesn’t work why keep at it.
I would like to hear from you about my new strategies. Maybe you even have an idea I can use before I start implementing these. And be sure to check back next week to see what I’ve decided to do.